Start with the offer, not a long introduction.
The opening should make the subject understandable immediately. That can mean showing your product, stating the price or naming the problem your service solves. A logo animation alone usually tells viewers less about why they should keep watching.
For a short promotion, we prioritise the offer and the action. A café might introduce a new menu; a software business might explain one use case. These are examples of how to structure a brief, not claims about clients or campaign results.
Build the ad for its viewing format.
Vertical and landscape placements need different compositions. Tell us whether the ad is intended for a vertical social feed or another placement, so we can agree the format and keep important text readable. One format is included in each package.
Supporting text or subtitles can make the message easier to follow when viewers use little or no sound. The human voice adds interpretation and character when audio is on. We agree the final text, footage and visual direction before delivery.
Use variations to test a message.
The €149 package gives you three variations of one ad. You can change the first line, the opening visual or the call to action while retaining a shared base, brand, voice and format. Each variation can run up to 30 seconds and includes one revision round.
This gives you alternatives to compare in your own campaign. We do not promise a particular click-through rate, return or number of sales. Results also depend on the product, offer, audience, landing page and media budget.
What to send for a social video ad.
Share the product page or social profile, the audience, your offer and the action you want. Send your logo and any photos or footage you can use commercially. If your promotion has dates, stock limits or conditions, include them in the brief.
An ad up to 20 seconds costs €49 + VAT; an ad up to 30 seconds costs €79 + VAT. Filming, actors, several languages or additional formats need an agreed scope. Email us before paying if your campaign has a fixed deadline.
Common questions
Do you manage social media accounts?
These packages are for producing the video. Publishing, community management, ad accounts and campaign optimisation are not included.
Is the voice generated by AI?
No. A person records the included voiceover. We may use graphics, your materials and AI tools for visual production where appropriate.